Selling online is not only convenient for millions of users, but also a way to save money. At a time when it is increasingly difficult to establish a lasting relationship with a brand, manufacturers must work hard to promote and attract new customers. Since advertising expenses consume a large part of the sales campaign budget, this aspect should be planned carefully.
A website is a perfect showcase of a company's product. This is where ads lead to, initially encouraging people to be interested in a product or service. If the website is well-designed, it will guide the interested user through the entire purchasing process. However, there are tools that can improve the customer purchase path. These include the Where-To-Buy widget. This useful tool from 100shoppers.com allows customers to quickly find their way to store websites, where they can finalize the transaction. This tool has many functions, one of them is the creation of reports and statistics based on data collected during user visits.